The new pr toolkit delivers proven strategies and tactics for using todays most powerful new online communications tools to strengthen any brand and every stakeholder relationship drawing on detailed case studies the authors offer no holds barred assessments and practical guidelines for using e mail online newsletters chat web newsrooms online brand monitoring and other new tools . The new pr toolkit strategies for successful media relations deirdre breakenridge thomas j deloughry takes pr to the next level offering a complete blueprint for pr strategy and execution that draws on up to the minute case studies and todays most creative public relations work. The new pr toolkit strategies for successful media relations deirdre breakenridge thomas j deloughry year of publication 2003 authors breakenridge deirdre deloughry thomas j publisher upper saddle river nj ua financial times prentice hall subject public relations mass media and business description of contents table of contents digitoolhbz nrwde saved in check . Stanford libraries official online search tool for books media journals databases government documents and more the new pr toolkit strategies for successful media relations in searchworks catalog. What are media relations glad you asked here are 10 pr tools for building and succeeding with media contacts in 2019 seven essential pitch letter tips and 12 suggestions for making the pitch project more successful or look at this classic forbes story on how not to write a pitch letter most important overall tip getting to know media