This is an extremely important report that should influence the future shape of marketing in this era of accountability it represents a significant empirical and practically based addition to the research on how marketing can improve business performance if the findings are widely applied this would help marketers earn more respect from their boards by demonstrating their ability to increase profits but more tellingly will a further analysis in 5 10 years time show that things have . Marketing in the era of accountability marketing practices and metrics that increase profitability this report identifies the marketing practices and metrics that truly increase profitability in this most comprehensive analysis of the communications process to date authors les binet european director ddb matrix and peter field marketing . Note 5 achetez marketing in the era of accountability identifying the marketing practices and metrics that truly increase profitability de binet les field peter isbn 9781841161983 sur amazonfr des millions de livres livres chez vous en 1 jour. Marketing in the era of accountability what works the practices and metrics that make marketing more profitable what doesnt work common beliefs that lead to inefficient campaigns comprehensive analysis of campaign and market data for 880 brands packed with fact based insight you can apply to
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